Healthcare · Marketing · Artificial Intelligence

Shaping the futurewhere healthcare, marketing & AI meet.

I help leaders navigate digital transformation, apply artificial intelligence with purpose, and build engagement strategies that drive growth, trust, and innovation, drawing on 17+ years across healthcare, diagnostics, and emerging technology.

Let's connect Explore my work

17+Years across healthcare & life sciences

5+Marketing, dashboards & digital products built end-to-end

₹3 Cr+B2B genomics revenue built from zero

5,000+Families counselled at India's top institutions

What I actually do

I turn information no one understands into decisions people can act on.

Anyone can hand you a report, a forecast, a result. The hard part, the part that moves things, is knowing what it means, what to trust, and what to do next. That's the work I've done my entire career.

The Proof

Same insight. Three fields.

Across genetics, healthcare, and AI, the lesson never changed: the data is rarely the problem. The interpretation is. This is the thread that runs through my entire career.

Genetics

"You have a 40% increased lifetime risk."

One person hears "I'm definitely getting cancer," another hears "there's nothing I can do." Both may be wrong. The data isn't the problem, the interpretation is. A genetic counsellor's role isn't to provide information; the report already does that. It's to transform it into understanding.

Healthcare

"Doctor, what does this mean for me?"

Blood reports, MRI findings, research papers, doctor's notes, and still the patient asks this. They aren't asking for more data. They're asking for interpretation. Healthcare professionals aren't merely providers of information; they're translators of uncertainty.

Artificial Intelligence

"What should we actually do?"

AI can generate reports, forecasts, recommendations, strategies. Yet leaders still ask this after reading them. AI generates possibilities. Humans provide interpretation. That's why the future isn't Human versus AI. It's Human plus AI.

The throughline

My career was never about genetics, marketing, or AI. It was always about one thing: helping people navigate uncertainty. The technology kept changing. The human challenge never did.

The AI Era

AI generates possibilities. I generate meaning.

AI has become remarkably good at generating answers. What it cannot do is tell you which answer matters, what deserves your trust, or what to do next.

That gap does not close as the technology improves. It widens. And it makes the interpreter, the person who turns output into a decision, the most valuable seat at the table rather than the most exposed.

The future was never Human versus AI. It is Human and AI: the machine surfaces the possibilities, and a person decides what they mean.

I don't compete with AI. I do the part it can't.

Career Evolution

One constant has defined my career: helping people make sense of complexity. Each chapter added a new layer, from the science at the bedside to the strategy, technology, and human insight that move organizations forward.

2009–17

Healthcare & Diagnostics

Building labs & clinics, genetic counselling

2017–2020

Strategic Communication

Translating science for clinicians & markets

2020–23

Digital Marketing

Brand, go-to-market & P&L ownership

2023–25

Digital Transformation

Building self-serve products & tools

2026

Thought Leadership

Helping organizations adopt AI with purpose

About

My story.

My career has been defined by one constant: helping people make sense of complexity.

Over the years, I've worked across healthcare, diagnostics, communication, marketing, and digital transformation. These experiences gave me a front-row seat to the challenges organizations face when navigating change, building trust, and embracing innovation.

As digital technologies reshaped entire industries, I developed a deep interest in marketing, customer engagement, brand strategy, and organizational transformation, and in how the right idea, told clearly, can move people to act.

Today, my focus is on helping organizations harness artificial intelligence, modern marketing, and digital innovation to create meaningful business outcomes, pairing scientific rigour with creative communication and a builder's instinct for shipping working products.

What I Do

From complexity to clarity.

Five ways I help organizations adapt, evolve, and thrive, turning intricate science and shifting technology into momentum.

Building From Zero

Establishing functioning operations where none existed: a genomics lab with full certifications and licences, a Cancer Genetics Counselling Unit, and a PAN-India OPD network. Taking each from concept to a fully operational service. Building from the ground up is a defining strength.

AI-Powered Marketing

Helping organizations use AI to improve marketing effectiveness, customer engagement, and operational efficiency, from workflow design to working tools.

Digital Transformation

Supporting organizations as they adapt to changing technologies and evolving customer expectations, with a clear, human-centred roadmap.

Strategic Communication

Translating complexity into compelling narratives that build trust and inspire action, across scientific, commercial, and leadership audiences.

Healthcare & Life Sciences

Bridging deep healthcare expertise with innovation, growth, and transformation, grounded in 17+ years at the frontier of genomics.

How I Work

The C.L.A.R.I.T.Y. framework.

A repeatable way to take an organization from raw information to confident action, the method behind the speaking, consulting, and building.

CCommunicate Complexity Simply

LLeverage Technology Responsibly

AAccelerate Through AI

RReinvent Customer Engagement

IInspire Organizational Change

TTransform Data into Decisions

YYield Sustainable Growth

The foundation for speaking, consulting, workshops & content.

AI & Innovation

The next era of growth.

Artificial intelligence is transforming how organizations communicate, market, innovate, and operate. My work focuses on helping leaders understand not just the technology itself, but how to apply it effectively, and responsibly, to create real outcomes.

AI Adoption

Marketing Automation

Generative AI

Customer Experience

Prompt Engineering

Digital Transformation

Future of Work

Healthcare Innovation

Not just the theory, the working product.

I've put these ideas to work in practice: an AI-first suite of business-intelligence dashboards unified into a self-serve command centre for leadership, a real-time facility scheduling app that replaced manual spreadsheets, and internal tools built to run with zero setup. The rare part isn't the software, it's closing the gap between a real problem and a product people actually use.

Career

Experience & impact.

Sep 2025 – Present

Althea DRF Lifesciences · Dabur Research Foundation

AGM – Marketing & External Communications

Lead scientific marketing & communications, including competitive strategy decks, clinical claims narratives, brand-system rollouts, and partnership proposals to government and institutional stakeholders.
Conceived and directed an AI-first suite of business-intelligence dashboards, culminating in a unified command centre that brings receivables, targets, RFQ pipeline, and study analytics into one self-serve view for leadership.
Designed and shipped internal web apps and digital tools, including a real-time facility scheduling app that replaced manual spreadsheets, all built to run with zero setup for end users.
Design scientific & promotional content end-to-end: product catalogues, detailers, sales decks, and scientific infographics, translating complex science into persuasive, on-brand collateral.

Sep 2023 – Sep 2025

Althea DRF Lifesciences · Dabur Research Foundation

Associate Director – Business Development

Created the Asset Vault, a unified portfolio platform consolidating 130+ product dossiers, conceptual plans, certifications, and trademarks into one place for investors and partners.
Led development of a first-of-its-kind mobile app for preclinical research services, harmonising diverse offerings into a single user-friendly platform.
Drove special projects and cross-functional initiatives spanning business development, research operations, and partnerships across multiple entities.

Sep 2020 – Sep 2023

Genique Lifesciences, Gurgaon

Vice President – Sales & Marketing

Built a B2B genomics business from the ground up, generating ₹3 crore revenue in 2 years, owning full P&L for distribution and go-to-market.
Drove ₹1.5 crore from SOPHiA Genetics NGS kits via strategic client engagement, resolving complex administrative barriers at a national tertiary cancer centre.
Repositioned in-house consumer genomics into a preferred B2B solution for major healthcare chains through customisation and market education.

Nov 2017 – Dec 2019

Strand Life Sciences, Bangalore

Business Development Manager – Oncology & Genetics

Developed the oncology & NGS testing market nationally; a one-on-one clinician engagement strategy delivered an 80% increase in test prescriptions.

Feb 2014 – Nov 2017

Strand Life Sciences, Bangalore

Senior Genetic Counselor

Built and rolled out a PAN-India network of satellite OPD clinics inside leading cancer hospitals, serving as the key person driving site partnerships, clinical integration, and expansion across geographies.
Lead genetic counselling clinics at Rajiv Gandhi Cancer Institute & Research Centre, AIIMS, Artemis, and Apollo, serving as the primary clinical point of contact for patients and physicians.
Counselled 5,000+ hereditary-cancer families, building screening guidelines and high-risk case management from the ground up.
Played a pivotal role in the integration team for the Strand–Quest Diagnostics (US) merger, supporting business process and lab operations migration.

2012 – 2014

Advanced Genomics Institute (AGILE), New Delhi

Genetic Counselor

Helped set up the lab ground-up, securing the certifications and licences needed to take it from build-out to a fully operational testing facility.
Provided genetic counselling for hereditary disorders, supporting clinicians and families navigating diagnosis and risk decisions.

2009 – 2012

ACTREC / Tata Memorial Centre, Mumbai

Genetic Counselor

Helped set up the Cancer Genetics Counselling Unit at one of India's premier cancer research institutions, working with hereditary-cancer families and high-risk cases.

Education

2022 General Management, MBA Stoa

2008 M.S. Genetic Counselling Griffith University, Australia

2007 B.Tech Bioinformatics D.Y. Patil

Capabilities

Skills & domain.

Building From Zero

Greenfield Setup Service-Line Launch Clinical Ops Design Hospital Partnerships Multi-Site Rollout Protocol & Pathway Design Concept to Live Service

A lab, a counselling unit, and a PAN-India OPD network, each built ground-up.

Marketing & Strategy

Product Marketing Scientific Communication Go-to-Market Competitive Strategy Brand Systems Stakeholder Proposals Storytelling

AI & Innovation

AI Tools & Workflows Generative AI BI Dashboards Web Apps Mobile App (led) Marketing Automation Data Visualisation

Concept to working, self-serve product using AI tools.

Domain

Healthcare Innovation Oncogenomics NGS Genetic Counselling Techno-commercial

Content & Collateral

Product Catalogues Detailers Pitch Decks Scientific Infographics Partnership Proposals Clinical Claims P&L Ownership Investor Platforms

Portfolio

Selected work.

Signature

Built a Genomics Business from Zero

Created a B2B genomics vertical and owned its P&L, generating ₹3 Cr revenue in two years, including ₹1.5 Cr from SOPHiA Genetics NGS kits at a national tertiary cancer centre. Grew the national oncology & NGS market through physician engagement that drove an 80% rise in test prescriptions.

₹3 Cr+Revenue in 2 years

80%Rise in prescriptions

P&LFull ownership

Signature

Zero to Operational, Three Times Over

A genetics lab established with full certifications and licences, a Cancer Genetics Counselling Unit, and a PAN-India OPD network across leading cancer hospitals. In each case, I took the work from concept through build-out to a fully operational service. Establishing functioning operations from the ground up is a defining strength.

The AI Era

AI-First Building

Turning business needs into working software: BI dashboards consolidated into a self-serve command centre, a real-time facility scheduling app, and internal tools that replaced manual spreadsheets, all built to run with zero setup for end users.

Clinical

5,000+ Families Counselled

Established hereditary-cancer genetic counselling clinics at four of India's premier institutions: RGCIRC, AIIMS, Artemis, and Apollo. Built screening guidelines and high-risk case management from the ground up.

Product

The Asset Vault

Conceived a unified portfolio platform consolidating 130+ product dossiers, conceptual plans, certifications, and trademarks into one investor- and partner-ready place.

Product

Preclinical Services Mobile App

Led a first-of-its-kind app harmonising research-service offerings into one clean, user-friendly platform for clients and partners.

What I believe

I learned early, across the table from frightened families, that information only matters once someone can act on it. That conviction has shaped every room I've worked in since.

The bottom line

So if you're drowning in information and starving for a decision, that's the room I'm built for.

Let's connect.

Whether you're exploring digital transformation, AI adoption, healthcare innovation, speaking opportunities, or strategic collaboration, I'd love to hear from you.

Email pmanek1@gmail.com Phone +91 98335 56458 LinkedIn linkedin.com/in/payaljobanputra Location Delhi NCR, India